You’ve just launched this month. What can you tell us about the JACK brand? JACK is a new streetwear brand influenced by the kinky and curious. We are building a brand with influences from the fetish scene with your everyday items – lots of streetwear cuts with wearable pieces, some are latex. Latex is often used in a ‘fetish scenario’, I am trying to use it more as a fabric, but don’t get me wrong, it’s still sexy. We target both the straight and gay community and have both men and women’s wear. It’s really for people who don’t give a fuck!
The collection oozes sex appeal. What do you want your wearers to get out of your pieces? I would like to believe our garments allow the wearer to embrace the person they are. Whether that’s a secret pair of mesh undies underneath a suite at the office or unifying people to wear what the hell they want, regardless of who they are.
“…for people who don’t give a fuck!”
Where did your inspiration strike for this collection? London is the inspiration! The vibe, the clubs, the people, it’s all here. I have also visited some pretty wild clubs in NYC – we will leave it at that, ha ha.
What’s your own personal story – where did the drive to create a fashion brand stem from? I actually grew up in Vancouver, Canada. After fashion school I began making random items which were used in music videos – spiked leather jackets and that sort of thing. I later produced my first collection in 2012, this later led to some amazing opportunities; I worked in Toronto with the White Cashmere Collection, Real Housewives of Vancouver TV show and the most amazing Canadian label, Hendrixroe. JACK is now just the next step.
Phototgrapher: Matt Spike
Model: Scott Humphreys
MUA: Ayesha Bowen
Assistant: Chris McLeod