Example has recently teamed up with top British photographer and Director Rankin to mark the release of his fourth studio album ‘Evolution Of Man’. His recent single ‘Say Nothing’ from the up-coming album reached number 2 in the official charts. They have been on a mission to create a viral masterpiece for the opening track ‘Come Taste The Rainbow’ which was first aired on 19th October at HungerTv.
“I’ve done photo shoots with Rankin but ‘Come Taste the Rainbow’ was my first video experience with him,” said Example who was painted silver for the film. “I like the way he works – it’s like my approach to songwriting – he knows in his head what the finished article needs to look like and works towards that end goal – making his mind up as he goes along. We didn’t decide to paint me silver until an hour before we starting rolling cameras. I enjoy this approach – fast, confident and instinctive. I think it will surprise some people.”
During this collaboration, Rankin said: ‘I love working with Example. In the same way that he is unafraid to push his music into new territories, he is also unafraid to experiment with his image. Collaborating with him is a truly creative and open-minded process. Not many artists would buy into a horror-themed video – but he knows how to take a genre and make it unique to him.’
Following the release of the video is the new single ‘Close Enemies’ where Rankin and Example have teamed up again to create a dark and sinister tale of love and monsters.