What do you get when you mix leopard print, colours, street style and bald patterns together? The Joyrich 2012 A/W look book of course! The LA based label have released their look book for the autumn/ winter collection and we’ve already picked out some of our favourite items.
Their influences include a mixture of youth culture and music (sounds pretty fitting for Vanity magazine), giving the title of the collection ‘Musical Road Trip’, emphasizing the street element of Joyrich’s signature style. From 80′s London punk, 90′s New York hip hop to the chilled out skaters of the West Coast and the electro movement of the modern kids – it is all here in this collection.
If you’re not too familiar with the label, you may have seen celebrities like Rihanna wearing their designs. They cater for both men and women and have a varied mixture of items to suit both sexes. Nothing is boring when it comes to Joyrich, even when the weather gets drab and grey!
Here are a few images from the look book:

Images copyright Joyrich 2012